![]() This transition was led internally by Anjali Sud, current CEO, who joined Vimeo as their Director of Marketing in 2014. Since 2017, Vimeo has undergone a transformational second pivot from a video content platform to a SaaS business that empowers creators and enterprises to realize the value of video content in both internal and external communication. Indeed, neither Disney Plus nor Apple TV had launched so there was a much less ruthless competitive environment than we see in 2021. While this pivot seems like business suicide in 2021, it is important to note that the video streaming market was much less saturated around 2013. During this period, Vimeo aimed to become a central hub that attracted 'alternative' video content and offered to purchase original content for exclusive distribution on Vimeo. After Alphabet (NASDAQ: GOOGL ) purchased YouTube in 2006 for $1.65b and validated the space, IAC invested more resources into Vimeo to help them compete with YouTube as a video streaming platform, however, Vimeo never gained the same degree of traction as YouTube and become regarded over time as the more 'indie' video streaming platform that attracted longer-form creative digital content, such as documentaries.įrom around 2013-2017, Vimeo pivoted into developing original video content to compete with Netflix (NASDAQ: NFLX). However, in 2006, IAC acquired a majority interest in Connected Ventures and therefore became the majority owner of Vimeo. Vimeo floundered during their first few years of operations and gained little traction. The name 'Vimeo' was designed as a play on the words 'video' and 'me'. Vimeo was founded in 2004 by two developers at Connected Ventures with the goal of becoming a popular video streaming platform. Source: Vimeo IPO The three shades of Vimeo While Vimeo has expanding margins and an attractive valuation, concerns about decelerating growth in top-line metrics and increasing competitive threats is enough for me to sit on the sidelines and watch for now. The business went public via an IPO on 25th May 2021 and was met with a healthy dose of skepticism from investors, dropping 13% on their first day of trading. ![]() Vimeo (NASDAQ: NASDAQ: VMEO) is a Software as a Service (SaaS) business that provides tools to help content creators and enterprises produce professional video content. On the Videos tab, you can also create a custom price for each episode and allow viewers to stream certain episodes for free.Monica Schipper/Getty Images Entertainment On the Pricing tab of your VOD Settings, you can set your Rent All / Buy All or Subscription prices, as well as your default per-episode prices. If you raise the price of your subscription, active subscribers will continue to be charged at their original subscription price. If you lower the price of your subscription, active subscribers will be charged the new price upon their next renewal. If you set a new price for an existing subscription, you'll need to wait 30 days before you can change the price again. You can change your monthly subscription price on the Pricing tab of your VOD Settings. Active subscribers will have unlimited streaming access to all current and future episodes of your series for a recurring monthly fee.
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